I have successfully directed and overseen an organization's marketing policies, objectives, and initiatives.  Integral to my achievements have been the utilization of market research to develop marketing plans for specific products, services, or business lines. I am constantly monitoring consumer trends and changes to the marketplace and industry and adjusting the marketing plan ensuring I provide positive results. Through team development I create a solid foundation for successful ongoing marketing campaigns.

Work Experience:           

Director of Marketing

3/2008 – 6/2009                                             Luccello, Inc.                                                      New York, NY

Directed and developed all marketing, public relations, and branding initiatives for ItsHot.com, a Diamond jewelry and watch manufacturer and ecommerce retailer. Managed a variety of marketing channels including but not limited to:

·         Increased sales by 30% and web traffic to over 7k unique daily visitors a day attaining a top 100k Alexa Internet Ranking.

·         Internet marketing – Media Buying, AdWords, Blogging, SEO, Article Distribution, Email Marketing, Video Distribution, Affiliate program development, Social Networking design and management.

·         Magazine – Media buys and full page ad design in XXL, Source, Vibe Magazine, and OK! and several other nationally distributed magazines.

·         TV commercial production – Directed and produced: 30 sec spot for airing on national television.

·         Radio – Copywriting and media buying in top 10 DMA’s.

·         Public Relations – Media placement in recent issues or online for 944 Magazine, XXL, Source, Vibe, AllHipHop.com, Yahoo News, and many more.  

·         Hands on expert experience with Cision products and distribution services including PR Web and Transworld News.

·         Celebrity endorsements – Developed and nurtured relationships with tastemakers for product endorsements such as Snoop Dogg, Kim Kardashian, 50 Cent, Sean Kingston, to name a few.

·         Special projects – Guerilla marketing initiatives including street teams, vehicle wraps, and wild posting.

·         In charge of national photo-shoots and coordination

·         Worked with editors and stylists to prepare for magazine fashion shoots and buyers guides.

·         Oversaw product for shoots

·         Integral in packaging and naming of new product lines.

·         Managed overall budgets for marketing communications. Tracked campaign performance.

·         Conducted competitive reviews

·         Special Events – Directed several special events, partnering with top consumer goods companies.  Recently promoted, sponsored, and managed event on Miami’s Star Island for a major recording artist covered by top televised lifestyle magazines.

Director of Marketing

10/2006-10/2007                                          AV Jewelry                                                          New York, NY

Spear-headed the original planning and development project for a new luxury watch brand.  Implemented strategy targeting high-profile clientele and replaced the industry leader within 10 months of product launch.  Developed and directed various marketing channels including but not limited to:

·         Internet marketing – Banner ad buys, email marketing, site creation, and site content management.

·         Direct Mail Manager

·         Established private label watch relationship with major recording labels. Gained access to top ten Billboard chart recording artists such as Sean Kingston, Akon, and Pussy Cat Dolls, as well as, top athletes including Dwyane Wade and Serena Williams to negotiate product placements and endorsements.

·         Television and Video production – Promotional video production, Spot advertising production, scriptwriting and art direction for top 5 DMA’s.

·         Radio – Script writing and media buying in top 10 DMA’s.

·         Manage PR and Visual Merchandising to support new retail distributors and events.

·         Outdoor Advertising – Billboard, Point of Purchase, and vehicle wraps, street teams.

·         Special projects – Guerilla marketing initiatives and celebrity endorsements.

·         Effectively executed new marketing outlines based on data collected by research intended to reflect consumer interest on both the tactical and strategic levels.

Marketing Manager

1/2003 – 6/2006                           Alpha Capital Corporation                                         Los Angeles, CA

I ran all marketing projects and initiatives for a Harvard/MIT trained entrepreneur. We worked in several industries including eCommerce, Auto, Electronics, and Film.

·         Effectively executed new marketing outlines based on data collected by research intended to reflect consumer interest on both the tactical and strategic levels.

·         Provided traffic analysis by marketing source

·         Work with cross functional resources in the planning and implementation of direct marketing programs, customer targeting and testing strategies, analysis and reporting of campaigns and leading projects in data mining, predictive modeling and lifetime value

·         Analyze customer acquisition data and campaign performance

·         Provide traffic analysis by marketing source

·         Internet marketing – Google AdWords, Overture, Ask.com, Banner Ads, Search Engine Optimization and Submission.

·         DRTV – Increased sales by 300% through ½ hour localized infomercials.

·         Outdoor Advertising – design and buying.

Marketing Manager/Webmaster

4/2002 – 1/2003                             VIP Passport Ventures                                                   New York, NY

Developed and marketed a special event interactive CD Rom.

·         Partner Development – Effectively raised sponsorship dollars.

·         Affiliate marketing to several major sites.

·         SEO/SEM – Increased traffic through meta-tagging, blogs, and search engine submissions

·         Email marketing – Built an database topping more than 1 million double opt in members

·         Made use of html coding to design dynamic email messages including tracking software to follow conversation rates.

·         Banner Placement – Managed all online media buying that profitably drove traffic to our site.

Branding Manager

2/1998 – 3/2002                             The Identity Source                                                        New York, NY

Successfully launched and managed a consulting service.

·         Web development – Developed over 20 fully functional sites.

·         Public Relations – Wrote and received media placement in several national publications and lifestyle and news television programs.

·         Event planning – Worked closely with several companies to tailor events specific to their product or service.

·         Designed and produced marketing collateral materials for start ups.